PBS MediaShift

The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educational programming to public television stations in the United States, distributing shows such as ''Frontline'', ''Nova'', ''PBS NewsHour'', ''Sesame Street'', and ''This Old House''.

PBS is funded by a combination of member station dues, the Corporation for Public Broadcasting, pledge drives, and donations from both private foundations and individual citizens. All proposed funding for programming is subject to a set of standards to ensure the program is free of influence from the funding source. PBS has over 350 member television stations, many owned by educational institutions, nonprofit groups both independent or affiliated with one particular local public school district or collegiate educational institution, or entities owned by or related to state government.

As of 2020, PBS has nearly 350 member stations around the United States.

History

PBS was established on November 3, 1969, by Hartford N. Gunn Jr. (president of WGBH), John Macy (president of CPB), James Day (last president of National Educational Television), and Kenneth A. Christiansen (chairman of the department of broadcasting at the University of Florida).

It began operations on October 5, 1970, taking over many of the functions of its predecessor, National Educational Television (NET), which later merged with Newark, New Jersey. In 1973, it merged with Educational Television Stations.

Immediately after public disclosure of the Watergate scandal, on May 17, 1973, the United States Senate Watergate Committee commenced proceedings; PBS broadcast the proceedings nationwide, with Robert MacNeil and Jim Lehrer as commentators. Although all of the Big Three TV Networks ran coverage of the hearings, PBS re-broadcast them on prime time. For seven months, nightly "gavel-to-gavel" broadcasts drew great public interest, and raised the profile of the fledgling PBS network.

In 1991, the Corporation for Public Broadcasting resumed funding for most PBS shows that debuted prior to 1977, with the exceptions of ''Washington Week in Review'' and ''Wall Street Week'' (CPB resumed funding of ''Washington Week'' in 1997).

In 1994, ''The Chronicle of Philanthropy'' released the results of the largest study on the popularity and credibility of charitable and non-profit organizations. PBS ranked as the 11th "most popular charity/non-profit in America" from over 100 charities researched in the study conducted by the industry publication, with 38.2% of Americans over the age of 12 choosing "love" and "like a lot" for PBS.

Since the mid-2000s, Roper Opinion Research polls commissioned by PBS have consistently placed the service as the ''most-trusted national institution'' in the United States. A 20162017 study by Nielsen Media Research found 80% of all US television households view the network's programs over the course of a year. However, PBS is not responsible for all programming carried on public television stations, a large proportion of which may come from its member stations—including WGBH-TV, WETA-TV, WNET, WTTW, WHYY-TV, Twin Cities PBS—American Public Television, and independent producers. This distinction regarding the origin of different programs on the service presents a frequent source of viewer confusion.

In December 2009, PBS signed up for the Nielsen ratings audience measurement reports, and began to be included in its primetime and daily "Television Index" reports, alongside the major commercial broadcast networks.

In May 2011, PBS announced that it would incorporate breaks containing underwriter spots for corporate and foundation sponsors, program promotions and identification spots within four breaks placed within episodes of ''Nature'' and ''NOVA'', airing episodes broken up into segments of up to 15 minutes, rather than airing them as straight 50- to 55-minute episodes. The strategy began that fall, with the intent to expand the in-program breaks to the remainder of the schedule if successful.

In 2011, PBS released apps for iOS and Android to allow viewing of full-length videos on mobile devices. Vern Seward of ''The Mac Observer'' calls the PBS iPad App, "...cool on so many levels." An update in 2015 added Chromecast support.

" PBS UK" was launched as a paid subscription channel in the United Kingdom on 1 November 2011, featuring American documentary programming sourced from PBS. Better identifying it's subject matter, this channel was renamed "PBS America" on 4 July 2012. The channel has subsequently become available in other parts of Europe and Australia.

On February 28, 2012, PBS partnered with AOL to launch '' Makers: Women Who Make America'', a digital documentary series focusing on high-achieving women in male-dominated industries such as war, comedy, space, business, Hollywood and politics.

PBS initially struggled to compete with online media such as YouTube for market share. In a 2012 speech to 850 top executives from PBS stations, Senior Vice President of Digital Jason Seiken warned that PBS was in danger of being disrupted by YouTube studios such as Maker Studios. In the speech, later described as a "seminal moment" for public television, he laid out his vision for a new style of PBS digital video production. Station leadership rallied around his vision and Seiken formed PBS Digital Studios, which began producing educational but edgy videos, something Seiken called "PBS-quality with a YouTube sensibility". The studio's first hit, an auto-tuned version of the theme from one of their most famous television programs, ''Mister Rogers' Neighborhood'', was one of YouTube's 10 most viral videos of 2012. By 2013, monthly video views on PBS.org had risen from 2 million to a quarter-billion, PBS.org traffic had surpassed that of the CBS, NBC, and ABC web sites, PBSKids.org had become the dominant US children's site for video, and PBS had won more 2013 Webby Awards than any other media company in the world.

On May 8, 2013, full-length episodes of PBS' prime time, news and children's programs were made available through the Roku streaming player; programming is available on Roku as separate streaming channels for "PBS" and "PBS KIDS" content. Some content is only available with a PBS Passport member benefit subscription.

On July 1, 2016, Amazon Prime Video and PBS Distribution entered into a multi-year agreement which saw several PBS Kids series on other streaming services move to Amazon Prime Video.

PBS Distribution partnered with MultiChoice to launch PBS KIDS on May 22, 2019 on DStv and GOtv subscription platforms across its Sub-Saharan Africa footprint. In mid-2021, PBS Distribution added the channel to Australia's Foxtel subscription platform.

At the summer 2019 Television Critics Association press tour day for PBS on July 29, 2019, it was announced that MVPD YouTube TV would begin to carry PBS programming and member stations in the fall of 2019. Member stations have the choice of having their traditional channel on the service with its full programming schedule received by Google over-the-air and uploaded to the service, a YouTube TV-only feed provided by the station with some programming substitutions due to lack of digital rights, or a PBS-provided feed with limited localization, though with no local programming or pledge drive programming.

In 2019, PBS announced plans to move its headquarters to another building in the Crystal Gateway complex, while remaining in Crystal City, Virginia, and did so in 2020, which included a top building sign visible off the Richmond Highway.

On August 4, 2020 the Amazon Prime Video platform added a "PBS Documentaries" package. As of that time it offered four separately-subscribable selections of PBS programming in the United States, "PBS Documentaries," "PBS Living" (also on Apple TV), "PBS Masterpiece" (also in Canada) and "PBS KIDS". In the UK, a "PBS America" documentaries package is available on Amazon Prime Video.

On September 3, 2020, PBS began to offer a livestream of their member stations for free via its website (as well as the websites from the member stations), on smart TVs, and on their mobile apps. However, only a small handful of stations currently do not have a livestream of their stations set up.

July 1, 2021 saw a PBS "Julia Child" channel added to Pluto TV in the United States.

Operations

Even with its status as a non-profit & educational television network, PBS engages in program distribution, providing television content and related services to its member stations, each of which together cooperatively owns the network. Unlike the affiliates for commercial TV networks, each non-profit PBS member station is charged with the responsibility of programming local content such as news, interviews, cultural, and public affairs programs for its individual market or state that supplements content provided by PBS and other public television distributors.

In a commercial broadcast television network structure, affiliates give up portions of their local advertising airtime in exchange for carrying network programming, and the network pays its affiliates a share of the revenue it earns from advertising. By contrast, PBS member stations pay fees for the shows acquired and distributed by the national organization. Under this relationship, PBS member stations have greater latitude in local scheduling than their commercial broadcasting counterparts. Scheduling of PBS-distributed series may vary greatly depending on the market. This can be a source of tension as stations seek to preserve their localism, and PBS strives to market a consistent national lineup. However, PBS has a policy of "common carriage", which requires most stations to clear the national prime time programs on a common programming schedule to market them nationally more effectively. Management at former Los Angeles member KCET cited unresolvable financial and programming disputes among its major reasons for leaving PBS after over 40 years in January 2011, although it would return to PBS in 2019.

Although PBS has a set schedule of programming, particularly in regard to its prime time schedule, member stations reserve the right to schedule PBS-distributed programming in other time slots or not clear it at all if they choose to do so; few of the service's members carry all its programming. Most PBS stations timeshift some distributed programs. Once PBS accepts a program offered for distribution, PBS, rather than the originating member station, retains exclusive rebroadcasting rights during an agreed period. Suppliers, however, retain the right to sell the program's intellectual property in non-broadcast media such as DVDs, books, and sometimes PBS- licensed merchandise.

Programming

The evening and primetime schedule on PBS features a diverse array of programming including fine arts (''Great Performances''); drama (''Masterpiece'', ''Downton Abbey'', '' American Family: Journey of Dreams''); science (''Nova'', ''Nature''); history (''American Experience'', ''American Masters'', ''History Detectives'', ''Antiques Roadshow''); music (''Austin City Limits'', ''Soundstage''); public affairs (''Frontline'', ''PBS NewsHour'', ''Washington Week'', Nightly Business Report); independent films and documentaries (''P.O.V.'', ''Independent Lens''); home improvement (''This Old House''); and interviews (''Amanpour & Company'', ''Tavis Smiley'', ''The Dick Cavett Show''). In 2012, PBS began organizing much of its prime time programming around a genre-based schedule (for example, drama series encompass the Sunday schedule, while science-related programs are featured on Wednesdays).

PBS broadcasts children's programming as part of the service's (and including content supplied by other distributors not programmed by the service, its member stations') morning and afternoon schedule. As the children's programs it distributes are intended to educate as well as entertain its target audience, PBS and its stations have long been in compliance with educational programming guidelines set by the Federal Communications Commission in response to the enactment of the Children's Television Act of 1990. Many member stations have historically also broadcast distance education and other instructional television programs, typically during daytime slots; though with the advent of digital television, which has allowed stations to carry these programs on digital subchannels in lieu of the main PBS feed or exclusively over online, many member stations/networks have replaced distance education content with children's and other programming.

Unlike its radio counterpart, National Public Radio, PBS does not have a central program production arm or news division. All of the programming carried by PBS, whether news, documentary or entertainment, is created by (or in most cases produced under contract with) other parties, such as individual member stations. Boston member WGBH-TV is one of the largest producers of educational television programming, including shows like ''American Experience'', ''Arthur'' (with Canada-based CINAR), ''Masterpiece Theatre'', ''Nova'', ''Antiques Roadshow'' and ''Frontline'', as well as many other children's and lifestyle programs. News programs are produced by WETA-TV (''PBS Newshour'') in Washington, D.C., WNET in New York City and WPBT in Miami. Newark, New Jersey/New York City member WNET produces or distributes programs such as ''Secrets of the Dead'', ''Nature,'' and ''Cyberchase''. PBS also works with other networks for programming such as CNN International for ''Amanpour & Company'' which is a co-production of CNN International and WNET.

PBS member stations are known for rebroadcasting British television costume dramas, comedies and science fiction programs (acquired from the BBC
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